EXAMPLE: Adding Schema.org Markup to Your Footer

You can take your information you have from above and transform it with Schema.org mark-up to give even more accurate information to search engines.

From this….

<div>
    <p> © Copyright 2006-2016 Hobo-Web LTD, Company No. SC299002 | VAT No. 880 5135 26 <br>
    The Stables, 24 Patrick Street, Greenock, PA16 8NB, Scotland, UK | TEL: 0845 094 0839 | FAX: 0845 868 8946<br>
    Business hours are 09.00 a.m. to 17.00 p.m. Monday to Friday - Local Time is <span id="time">9:44:36</span> (GMT)
    </p>
</div>

…to this.

<div>
    <div itemscope="" itemtype="http://schema.org/LocalBusiness">
    © Copyright 2006-2016 <span itemprop="name">Hobo-Web LTD</span>
        <div itemprop="address" itemscope="" itemtype="http://schema.org/PostalAddress">
            ADDRESS:
                <span itemprop="streetAddress">24 Patrick Street</span>,
                <span itemprop="addressLocality">Greenock</span>,
                <span itemprop="addressRegion">Scotland</span>,
                <span itemprop="postalCode">PA16 8NB</span>,
                <span itemprop="addressCountry">GB</span> |
                TEL: <span itemprop="telephone">0845 094 0839</span> |
                FAX: <span itemprop="faxNumber">0845 868 8946</span> |
                EMAIL: <a href="mailto:info@hobo-web.co.uk" itemprop="email">info@hobo-web.co.uk</a>.
        </div>
    
        <span itemprop="geo" itemscope="" itemtype="http://schema.org/GeoCoordinates">
            <meta itemprop="latitude" content="55.9520367">
            <meta itemprop="longitude" content="-4.7667952">
        </span>
    
        <span>Company No. SC299002</span> |
        VAT No.<span itemprop="vatID">880 5135 26</span> |
        Business hours are <time itemprop="openingHours" datetime="Mo,Tu,We,Th,Fr 09:00-17:00">09.00 a.m. to 17.00 p.m. Monday to Friday</time>
        Local Time is <span id="time">9:46:20</span> (GMT)

 </div>
    
        <span class="rating-desc" itemscope="" itemtype="http://schema.org/Product">
            <span itemprop="name">Hobo Web SEO Services</span>
            <span itemprop="aggregateRating" itemscope="" itemtype="http://schema.org/AggregateRating"> Rated <span itemprop="ratingValue">4.8</span> / 5 based on <span itemprop="reviewCount">6</span> reviews. | <a class="ratings" href="https://plus.google.com/b/113802450121722957804/113802450121722957804/about/p/pub?review=1">Review Us</a> </span>
        </span>
</div>

Tip: Note the code near the end of the above example, if you are wondering how to get yellow star ratings in Google results pages.

I got yellow stars in Google within a few days of adding the code to my website template – directly linking my site to information Google already has about my business.

Also – you can modify that link to plus.google.com to link directly to your REVIEWS page on Google Plus to encourage people to review your business.

Now you can have a website footer that helps your business comply with UK Law, is more usable, automatically updates the copyright notice year – and helps your website stick out in Google SERPs.

Article published on http://www.hobo-web.co.uk/