"Things, Not Strings"

Google is better at working out what a page is about, and what it should be about to satisfy the intent of a searcher, and it isn’t relying only on keyword phrases on a pageto do that anymore.

Google has a Knowledge Graph populated with NAMED ENTITIES and in certain circumstances, Google relies on such information to create SERPs (Search Engine Results Pages)..

Google has plenty of options when rewriting the query in a contextual way, based on what you searched for previously, who you are, how you searched and where you are at the time of the search.

Article published on http://www.hobo-web.co.uk/